Client's treatment

14 Reels

Vertical video strategy by runngun.media for Baddie Li.
Directed by Phil Novskii

Industry check

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Cinematic

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Scroll-Stoppers

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Bb social samples

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Analysis

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Let's start!

Reel 1 (Clip heater)

Location:
LA River

Vehicle:
Ducatti Scrambler

Props:
Old Rope
Old Sack

Reference for sack

Link for sack

Reel 2 (Life of mic)

Locations:
Studio, Streets,
Train, Pool, Party,
Trash..

Props:
Mic

Life of mic

Match-cuts
From unboxing to the trash with a loop.

Reel 3 (Scroll-stopper)

Script

No Budget (Chroma Key)
A car in full motion runs behind the singer as he performs, then bursts through him dramatically.
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With Budget (200-300$)
The singer is seated on a step ladder. The car crashes into the ladder, sending it flying. The singer dangles from a safety harness, swinging wildly midair.

Push to watch

Location:
LA River

Vehicle:
Sport Car

Props:
Mic & Stand
Cable

Reel 4 (Scroll-stopper)

Location:
LA River

Props:

Water tank
Gas tank
Torch

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Fire track

One shot (Rope style)
Slow/Motion X2 60fps
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Manchinii sits on a chair, singing, while Mary pours water from a canister over her head, chest, and legs. She switches to a real gas tank, creating a trail behind the singer. Then, she grabs a torch and lights the trail on fire.
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Gift Reel 5 (Funnel)

Script

Funnel for Cinematic
POV: You’ve just made another cinematic, spilled a gallon of coffee on your pants, spent $120 on detailing—then a message from Mom pops up (heart emoji).

POV: You’ve just made another cinematic, burned yourself three times, spent two hours on retakes…

1st Showcase

Hi Fashion + Motivation

Push to watch

Motivational voice over...

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This is a lead magnet.
The main idea of the showcase is to deliver a visual narrative about you combined with voiceover narration that communicates your key messages, so a new viewer understands everything within the first seconds.Here, we will seamlessly merge your entire world through powerful styling choices, body language, and dominant emotions.

‍Mirror
A large, elegant mirror reveals your business alter ego.
On the outside: you appear glamorous, magnetic, and accomplished — dressed in an open-stripe gown with a frozen golden ribbon.
In the reflection: your darker, untamed, dominant side emerges — in striped lingerie with a frozen black ribbon.

‍Throne
You sit on a throne, holding a whip. Instead of cracking, a black ribbon flows from it, wrapping around an athletic man kneeling at your feet — a symbol of your independence and command.

‍Moon
Behind you, a projection of the new moon symbolizes rebirth. The light outlines the dramatic silhouette of your couture outfit, while your profile completes the scene with a motivational lip-sync voiceover.

‍Outfits: Statement look / Showpiece + lingerie in Black & Gold Ribbon palette.

2nd Showcase

Inspirational

Push to watch

Inspirational voice over...

‍
This is a lead magnet.
The main idea of the showcase is to deliver a visual narrative about you combined with voiceover narration that communicates your key messages, so a new viewer understands everything within the first seconds.Here, we will seamlessly merge your entire world through powerful styling choices, body language, and dominant emotions.

3rd MIRROR

Fast flow

Push to watch

Script

Soundtrack - New Money

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The reflection in the glass laughs at the line: ‘Go get that fuckin’ money.’As the verse begins, she raps with confidence above — holding a brick suspended on a rope — while her reflection recoils in fear of destruction.On the line ‘Like I don’t do damage, DAMAGE’ — she releases the rope, and the brick smashes through the mirror.

4th Throne

Fast flow

Script

Soundtrack - New Money

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A bad bitch like you so deservesTo be reminded know your worth Middle finger to the man he can eat the dirt Tell’em “on your knees & Watch me work

5th White man

Dancing & Rapping

Script

Soundtrack - New Money

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Baddie made an entrance n the game changed
Got the men fucked up
Cause they can’t play the same game
Never felt the wrath of feminine rage
Got the Patriarchy in a Desperate age

6th Origami

Origami in reverse

Script

Soundtrack - Wasabi (Hard - reverse)

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Starting with wasabi punch
Black jackhammer breaking down golden origamies on the auto conveyor.

7th Gifts

Origami in reverse

Script

POV of a man's artificial hands
with a gifts:

- Flower
- Iphone box
- A Keys

Last shot the hands on the hood
Flower, Jewelery..

Soundtrack: Baddie and a Banger

8th from a bag

Hook - what's inside

Push to watch

Script

POV from a bag.

- Wear a fragrance, Hairs blows up
- Take a Cash, count it
- Slip on a bracelet

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Soundtrack: Pretty Penny
Reel 8: pretty penny “Jealousy, you hate that it’s my prime time You tried your best to keep me out the limelight You’re such a joke, I don’t even need a punchline I stand alone never need a fucking co-sign

9th Car's driving

Slow-mo lip sync

Car's driving with a floating hair

Soundtrack: Love letter

You're the woman of your dreams.
Don't need saving, you're complete.
I tried to tell you, tell you.
You're not broken when you're weak,
Always a masterpiece.
It's never been clearer.

cars:
https://inventory.cinemavehicles.com/inventory_item/c2320/
https://giggster.com/listing/1958-red-corvette-convertible-fuellie

10th Car's window

New City X2

Projector on a background with a Nightly RODEO DRIVE

X2 Slow Mo
Make no commitments to a man who can’t provide what I provide myself
Fendi, Louis, Prada, Gucci,’ Dolce, YSL
I know u wanna taste my body,
best behave yourself
Play me once and ill make sure
your lifes a living hell

11th C.R.e.a.m.

TABOO

Here’s a provocative idea (Nicki Minaj style) — shoot it as a POV from a man,
So the audience sees his hands and feels like he’s technically right there in front of you.

Scene 1: His hands grab your neck → you push them away, revealing the necklace on your chest and say:
“This that new monie, new monie.

‍Scene 2: You glance down at his waist with a smirk and deliver:
“What you gonna do for me? … You too funny.

‍Scene 3: Suddenly, ice cream splats up from below onto your face. You react as if caught off guard, then switch instantly into attitude:
“C.R.E.A.M.” → sharp look into the camera →
“Cash rules everything around me.

‍Scene 4: You wipe some ice cream with your finger, trail it down your chest, and close with a cold, seductive line:
“I’m cold like Blue Bunny, Blue Bunny.”
(punctuated by the moan/sound effect from the track).

12th Holy Bitch

SPlit + BTS

First shot — BTS. How the crew sets the camera on the boot.

(POV from the sole of the boot).

Then a shot with both legs straight, Lisa is seen in full height. She raps “One,” looking down.

Then she lifts her leg as if to the neck of the person standing in front — raps “Two, kiss my shoe.

Then again she lifts her leg higher than her own head and raps “Three, four — pay this..

Then again she changes her position, possibly in movement,

Then another change on the next line.

13th Holy Bitch (Vampiress)

Dancing

Opens with a close-up of Lisa as a vampiress, rapping directly into the camera.

A faint bloodstain rests below her lips.
Beneath her lies her victim — a man in a faceless, skin-tight white bodysuit with a bloodstain.
Camera zooms out into the dance section of the song.

Second part of the song: free dancing and lipsync across multiple locations, each scene shifting energy and style.

14th BB EMPIRE

Slow-mo lip sync

DANCING AND RAPPING IN EVERY LOCATION

Soundtrack: New Money

Baddie made an entrance and the game changed
Got the men fucked up
Cause they can’t play the same game
Never felt the wrath of feminine rage
Got the Patriarchy in a Desperate age
Yea I got the play in a choke hold
I keep applying pressure til I grow old
But it seems like time is moving slow mo
Cause they’ll never knock me off my throne uh

Slow-mo lip sync

Script

A backseat scene: the Baddie raps directly into the camera in slow motion, hair flowing as multiple angles capture the moment. Outside the window, the city lights fade into the distance.

Outfit: Black Leather strappy or fetish inspired + Gold Accessories

Soundtrack:

Docs

Brief Map

Brand Map // Lisa Wang

1. Brand Personality

Core Traits: Rebellious, Playful, Iconic
Secondary Shades: Mystical (open to use but not the main focus)
Avoid: Romantic, Girl Next Door

Brand image: Bold, energetic, confident, playful with a touch of mystique.

2. Style & Visual Direction

Chosen: Stylish, Trendy / On-trend, High-Fashion / Runway
Excluded: Streetwear / Urban, Minimalist / Clean, Artsy / Experimental

Visual approach: Glossy, fashion-forward, runway-ready aesthetics with trend-driven and iconic vibes.

3. Humor & Attitude

Selected: Sexy Humor (open), Irony / Sarcasm, Witty / Smart Jokes, Memes / Internet culture

Tone of voice: Sexy and playful, with self-irony, sharp wit, and internet-culture flavor.

4. Emotional Impact

Key Goals: Inspired, Energized
Avoid: In love, Comforted

Objective: Content should empower and charge with energy, not lean into romance or coziness.

5. Forbidden Zones

Mental health issues
Politics

(Other topics are allowed, including LGBTQ+)

6. Available Locations

Studio
Other: Gravitas spaces (music studio, stage, boardroom, dance studio)
Avoid: Standard “home / apartment / car” setups

7. Favorite Content Types

Scroll-stoppers
Cinematic

(Humor, Romance, Art — not priority)

8. Cultural References

Reel References: Ariana Grande “7 Rings,” Sports Car by Kali Morae, +1 more
Favorite Films: (listed in the quiz)
Favorite Music Icons: Rihanna, Lalisa, Doja Cat, Miley Cyrus, Cardi B
Favorite Content Creators: @riotcurious.official, @tonykeech

Essence: Draws from pop icons and mainstream bold artists, with lifestyle-driven content inspiration.

Formula:

Lisa Wang = Iconic + Rebellious + Playful // High-Fashion Visuals // Sexy, witty, meme-driven humor // Inspiring & Energizing impact.

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Runngun.media

"Baddie Li"
Content strategy

Client's treatment

14 Reels

Industry check

Let's start!

Docs

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"Baddie Li" Content strategy

Client's treatment

14 Reels

Industry check

Let's start!

Docs

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Get a call back in 5 min!

Recent posts

Latest Post

We’ll show how it saves hours — and why it scales.

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runngun.media

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"Baddie Li"
Content strategy

We’ll show how it
saves hours — and why it scales.