A Skater Makes a Knight’s Move
A Skater Makes a Knight’s Move. Who said a skater has to play by the rules? For Lime, a California cannabis brand, runngun takes a familiar piece of street culture and gives it an unexpected twist. A skater makes a knight’s move — turning an ordinary ride into a visual statement. It's a little absurd, a little rebellious, and exactly the kind of imagery that makes you look twice. Rooted in skate culture, streetwear aesthetics, and California's unmistakable attitude, the film trades conventional cannabis advertising for something more playful. No heavy explanations. Just movement, character, and a story that doesn't take itself too seriously. Created by Los Angeles-based production company runngun, Lime — The Weed brings together cinematic storytelling, creative direction, and short-form commercial filmmaking. The project reflects runngun's approach to commercial video production in Los Angeles — turning unconventional creative concepts into cinematic branded content. Because sometimes the smartest move is the one nobody sees coming.
